Be alert for false associations*
The former distributor is attempting to claim an association with Snail Vibe, as well as registering trademarks and patents, in order to appear legitimate.
The vibrator with rolling stimulation technology known as Snail Vibe was invented by Sergey Topolev in 2016 and is still manufactured under his control at a contract factory in China. Several patents and trademarks were registered before Snail Vibe became known worldwide, receiving the XBIZ award in 2020.
The brand SVibe belongs to the Spanish company Amoreo Europe SL, which is controlled from 2023 by Anna Morozova-Lange (Анна Сергеевна Морозова-Ланге) and her husband, Andrei Sharapkin (Андрей Юрьевич Шарапкин), and is headed by his son, Egor Sharapkin (Егор Андреевич Шарапкин). Morozova-Lange is the daughter of Sergei Agarkov, a sexologist who opened the first s@x shop in the USSR. She and her husband manage the “He and She” ("Он и Она") chain of s@x shops. The couple is also known as the co-owners of the wholesale company Kema, which was accused by a Cypriot company of failing to repay a loan.
Kema ignored the court's decision and tried to hide assets from bailiffs. Anna Morozova-Lange and Andrey Sharapkin continued to control the wholesale business unofficially through the S-Market company (SexMarket.ru) in the same premises and using Kema's phones. As a distributor, S-Market exhibited Snail Vibe at the EroExpo-2019 in Moscow. Sergey Topolev and Anna Morozova-Lange signed a three-year regional contract in November 2020, which was extended worldwide in March 2021. The contract grants Morozova-Lange's companies the right to sell Snail Vibe and pay royalties directly to the inventor. However, in January 2021, the Dutch company Amoreo B.V., founded in 2020 by Anna Morozova-Lange (96% of shares) and Pavel Zalevsky (4% of shares), secretly registered the combined trademark SNAIL VIBE, which is 100% identical to the image on the Snail Vibe packaging.
In 2023, Sergey Topolev began battling Amoreo over trademarks in the UK, Europe, and the US. The combined trademark SNAIL VIBE was cancelled in September 2025 because the registration was made by an agent or representative without permission from the owner. In the appeal, Amoreo admitted the lack of manufacturing of Snail Vibe, but rather the purchase of a batch before the trademark filing date, and the lack of evidence of agreements, investments, or marketing expenses for Snail Vibe.
Amoreo is waging a smear campaign to block advertising, sales, and social media for Snail Vibe. As a result, the original Instagram account, @snailvibe, was blocked for several months but was restored after a detailed review. Although Amoreo was the exclusive distributor with access to direct purchases and sales through snailvibe.com, its founders were never a co-founder or investor in Snail Vibe.
Based on insider information and published patents, Amoreo released products similar to Snail Vibe. However, Amoreo misunderstood the concept of the invention, making the diameter smaller and the surface ribbed, which impaired its functionality. Consumers expect products that resemble Snail Vibe in appearance, logo, and brand to be manufactured by a company with outstanding capabilities in creating new technology, designs, and quality. Because Amoreo was unable to create Snail Vibe, it is clear that it lacks such capabilities. SVibe products are not approved by the inventor of the Snail Vibe technology and should not be associated with him.
*DISCLAIMER:
(i) The information on this page does not constitute legal advice, either in whole or in part, and is provided for informational purposes only as the author's private opinion.
(ii) To avoid consequences such as trademark and patent infringement or lawsuits from consumers for misleading advertising, consult a lawyer who specializes in this area.
(iii) The author is not liable for any actions or inactions you undertake based on this information, nor for any financial consequences resulting from your decisions.
Patent No. US 11,382,827 https://image-ppubs.uspto.gov/dirsearch-public/print/downloadPdf/11382827
Patent No. US 11,471,371 https://image-ppubs.uspto.gov/dirsearch-public/print/downloadPdf/11471371
Patent No. US D854,701 https://image-ppubs.uspto.gov/dirsearch-public/print/downloadPdf/D854701
Patent No. US D859,682 https://image-ppubs.uspto.gov/dirsearch-public/print/downloadPdf/D859682
Trademark 'SNAIL VIBE' No. 803391 https://fips.ru/ofpstorage/Doc/TM/RUNWTM/000/000/080/339/100/%D0%A2%D0%97-803391-00001/document.pdf
Trademark 'S-logo' No. 803284 https://fips.ru/ofpstorage/Doc/TM/RUNWTM/000/000/080/328/400/%D0%A2%D0%97-803284-00001/document.pdf
Trademark 'snailvibe' No. 955644 https://fips.ru/ofpstorage/Doc/TM/RUNWTM/000/000/095/560/400/%D0%A2%D0%97-955604-00001/document.pdf
International trademark (EU, UK, US) 'snailvibe' No. 1742237 https://www3.wipo.int/madrid/monitor/en/showData.jsp?ID=ROM.1742237
Article on the XBIZ site https://www.xbiz.com/news/255334/spiritus-co-snail-vibe-celebrates-2020-xbiz-europa-awards-win
Official information about Amoreo Europe SL https://librebor.me/en/borme/empresa/amoreo-europe/
Interview with Andrey Sharapkin, CEO of the "He and She" chain of stores https://www.forbes.ru/svoi-biznes/istorii-uspekha/251948-veselyi-intim-kak-zarabotat-na-torgovle-prezervativami
and list of stroes https://web.archive.org/web/20241225120327/https://onona.ru/set-magazinov-dlya-vzroslyh-on-i-ona-v-krymu
Article about the seizure of Kema's warehouse of intimate products https://www.interfax-russia.ru/south-and-north-caucasus/news/pristavy-na-kubani-arestovali-sklad-s-intim-tovarami-za-dolgi-optovika-v-80-mln-rubley
Screenshot of Kema's website https://web.archive.org/web/20190825134040/https://www.kema-opt.ru/
and screenshot of S-Market's website with same phone number and address https://web.archive.org/web/20190826055409/https://www.sexmarket.ru/
S-Market's booth at the EroExpo-2019 in Moscow https://eroexpo.ru/fotootchet/2019/stendy-2019
Official decision to cancel Amoreo's trademark https://www.boip.int/system/files/publication/tmcpd/3000709_SNAIL%20VIBE_Bad_Faith%20%2B%20unauthorised%20filing_TVH_EN.pdf
Emails about Amoreo's complaint and IG account @snailvibe restoration
Internet archive of Amero's activity on the snailvibe.com domain owned by Sergey Topolev since 2017 https://web.archive.org/web/20220810042449/https://www.snailvibe.com/
Patent publications disclosing a curved vibrator and other embodiments comprising one flexible and one rounded member https://fips.ru/ofpstorage/Doc/PO/RUNWS/000/000/000/110/533/%D0%9F%D0%9E-00110533-00001/document.pdf